PHILIPS: NO MORE DARK CORNERS

A visibility driven campaign that transforms public spaces into sites of awareness and accountability.

BACKGROUND

Public harassment on public transport is a widespread but underreported issue in Mexico. Millions of women commute daily through crowded buses, metros, and stations where safety concerns are normalized and incidents often go unacknowledged. Despite its frequency, harassment rarely translates into formal reports, allowing the problem to persist quietly within everyday public spaces.

INSIGHT

Mexico was chosen because public harassment on public transport is both widespread and critically underreported. Research used in this project shows that Mexico ranks second out of sixteen among the most dangerous transport systems for women worldwide. Thirty one percent of women report changing their transit routes or schedules due to safety concerns.

Data from the Thomson Reuters Foundation further indicates that six out of ten women in Latin America experience harassment while using public transport. Yet these incidents remain largely invisible. Poor lighting, crowd density, and social discomfort create environments where harassment feels unclear, easy to dismiss, and difficult to confront. The core insight was not only that harassment happens, but that it remains unseen because people are conditioned not to look closely.

IDEA

No More Dark Corners confronts the public with what is usually overlooked. The campaign reframes visibility as responsibility, using public space to expose moments of harassment that typically remain hidden within everyday transit environments.

SOLUTION

A series of large scale out of home hoardings were installed near public transport systems across Mexico. Each hoarding depicts a deliberately blurred scene of harassment in progress, reflecting how such moments are often experienced in real life unclear, uncomfortable, and easy to ignore.

All executions carry the same line of copy stating that sixty five percent of women experience harassment while commuting. The repetition removes ambiguity and anchors the visuals in fact, forcing recognition rather than interpretation.

BRAND ROLE

Philips was a natural fit for this cause because visibility, safety, and wellbeing sit at the core of the brand’s purpose. Philips’ mission focuses on improving lives through meaningful innovation, with a long standing emphasis on creating safer environments.

Light is not positioned as decoration, but as a tool for clarity and protection. In No More Dark Corners, Philips applies its expertise to address the conditions that allow harassment to remain unseen. The brand acts as a facilitator of awareness, using visibility as intervention rather than speaking over the issue.

IMPACT

By inserting blurred moments of harassment into the same spaces where they occur, the campaign challenges normalization and public indifference. No More Dark Corners reframes harassment as a shared social issue and reinforces the idea that visibility is the first step toward safety.