Advertising and Promotion Portfolio: DreamScape by Eternal Sunshine
SOFTWARE – Adobe Illustrator, iMovie, Canva
This project centers around the creation and promotion of “DreamScape,” an innovative nightmare recorder designed to transform troubling dreams into peaceful experiences. As part of the advertising campaign, we developed a comprehensive branding strategy, including a distinctive name, logo, and tagline. The project culminated in a multi channel campaign featuring television commercials, print ads, hoardings, and radio spots, showcasing the product’s transformative potential and emotional appeal.
BRAND ESSENCE
Name: Eternal Sunshine
Tagline: “Rewrite Your Dreams, Reclaim Your Peace”
Eternal Sunshine positions itself as a pioneer in sleep innovation, committed to emotional well being and empowerment. The brand focuses on addressing the deep-seated fears of individuals
struggling with nightmares, offering them a tangible solution to rewrite their nocturnal
experiences
TARGET AUDIENCE
1. Survivors of Trauma
2. Individuals with Sleep Disorders
3. Empathy-Driven Consumers
4. Tech Enthusiasts
5. Seekers of Empowerment.
CAMPAIGN STRATEGY
- The Message: The television commercial tells the story of a woman overcoming past trauma through DreamScape, symbolizing hope, transformation, and empowerment. The emotional appeal of safety, love, and joy underscores the ad’s connection with viewers.
- Execution Style: A relatable “slice of life” approach was employed, portraying realistic struggles with nightmares and the product’s role in addressing them.
- Appeal: Combined emotional and rational appeals by highlighting DreamScape’s ability to transform memories without invalidating past experiences, ensuring emotional resonance and credibility.
CREATIVE ELEMENTS
- Television Commercial: A powerful visual narrative showcasing the product’s benefit and emotional impact.
- Print Ads and Hoardings: Designed with striking visuals and evocative messaging to communicate DreamScape’s transformative promise.
- Radio Ad: A descriptive and immersive audio experience emphasizing the emotional relief offered by the product.
- Social Media Campaign: Engaging Instagram posts promoting product features, benefits, and real-life applications.
EXPECTED IMPACT
- Awareness Creation: Introduced DreamScape as a cutting-edge innovation, expanding its visibility among potential users.
- Generating Interest: Captivated viewers with compelling storytelling and relatable scenarios.
- Emotional Engagement: Fostered empathy and emotional connection, encouraging consumers to explore the product as a solution for their sleep concerns.
